Whats in a Name?

"A good name is rather to be chosen than great riches and loving favour rather than silver and gold" Proverbs 22:1

A study by the published in the May 30 issue of the journal Proceedings of the National Academy of Sciences found that investors (prudently or otherwise) are more likely to purchase newly offered stocks that have easily pronounced names (according to Princeton University researchers).

People often take short cuts (when using their brain or mental powers), which allows them to retain more information, which allows certain key expressions or easily understood concepts to stand out in their minds.

The mental short cuts extends to immediate stock performance as on IPO, the stock out performs harder to understand names and stock tickers. The research found that on a $1000 investment on easily pernounced names they out performed harder to pronounce names by $333.

Remember don't use hard to pronounce words or phrases in your company letter head. I guess for a partner based firm, those with long names who wish to eventually have an IPO will have to go without sign recogntion. :)